TrueLine Biotech (“TrueLine Biotech,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, place an order, create an account, contact us, or otherwise interact with our services.
By using our website, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
Depending on how you interact with the website, we may collect the following categories of information:
Information You Provide
- Name, email address, telephone number, billing address, and shipping address.
- Account login details and account preferences.
- Products ordered, order history, transaction information, and customer-support records.
- Information included in contact forms, emails, reviews, or other communications.
- Business, laboratory, or research-related information you voluntarily provide.
- Any confirmations or certifications required during checkout.
Please do not submit medical records, health information, treatment information, or other sensitive personal information through our website. TrueLine Biotech does not provide medical services or medical advice.
Information Collected Automatically
When you visit our website, we and our service providers may automatically collect:
- IP address.
- Browser type, operating system, and device information.
- Pages viewed, links selected, referring pages, and visit timestamps.
- Approximate location derived from an IP address.
- Shopping-cart activity and interactions with the website.
- Cookie identifiers and similar technical information.
Payment Information
Payments are processed through third-party payment providers. We may receive transaction confirmation, payment method type, billing details, and limited payment information. We do not intentionally store complete payment-card numbers on our own servers.
2. How We Use Information
We may use personal information to:
- Process, verify, fulfill, and deliver orders.
- Provide order confirmations, shipping notifications, and customer support.
- Create and manage customer accounts.
- Respond to product, order, COA, and general enquiries.
- Detect fraud, unauthorized transactions, abuse, and security incidents.
- Maintain and improve the website, products, and customer experience.
- Understand website performance and customer interactions.
- Comply with legal, tax, accounting, recordkeeping, and regulatory obligations.
- Enforce our Terms and Conditions and other policies.
- Send marketing communications where permitted by law and according to your preferences.
You may unsubscribe from marketing emails using the link included in the message. Transactional communications about an order may still be sent.
3. Cookies and Similar Technologies
We may use cookies, pixels, local storage, and similar technologies to:
- Keep the website and shopping cart functioning.
- Remember account and website preferences.
- Maintain website security.
- Measure traffic and website performance.
- Understand how visitors interact with the website.
- Support advertising or marketing activities, where enabled.
You may manage cookies through your browser or our cookie-preference tool, if available. Blocking necessary cookies may prevent certain website features from functioning properly.
4. How We Disclose Information
We may disclose personal information to service providers that help operate our business, including:
- Website hosting and security providers.
- WooCommerce and related website-service providers.
- Payment processors and fraud-prevention providers.
- Shipping carriers, fulfillment providers, and logistics partners.
- Email, customer-support, analytics, and marketing providers.
- Accountants, insurers, professional advisers, and legal representatives.
These providers may use information only as permitted by their agreements with us and applicable law.
We may also disclose information:
- To comply with a lawful request, court order, subpoena, or legal obligation.
- To protect our rights, customers, website, property, or safety.
- To investigate fraud, security issues, or violations of our policies.
- In connection with a merger, financing, sale, reorganization, or transfer of business assets.
- With your direction or consent.
5. Sale or Sharing of Personal Information
TrueLine Biotech does not sell personal information for money.
Certain analytics, advertising, or tracking technologies may be considered a “sale,” “sharing,” or targeted advertising under some privacy laws. If these technologies are used and applicable law provides an opt-out right, you may submit a request through [COOKIE SETTINGS OR OPT-OUT LINK] or contact us at [PRIVACY EMAIL].
If the website does not use advertising pixels or cross-context behavioral advertising, this section should be revised to reflect that practice.
6. Data Retention
We retain personal information for as long as reasonably necessary to:
- Complete transactions and provide requested services.
- Maintain business, tax, accounting, and shipping records.
- Resolve disputes and enforce agreements.
- Prevent fraud and maintain security.
- Meet legal and regulatory requirements.
Retention periods vary depending on the type of information and the reason it was collected.
7. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no website, electronic transmission, or storage method is completely secure. We cannot guarantee absolute security.
You are responsible for protecting your account password and notifying us if you believe your account has been accessed without authorization.
8. Your Privacy Rights
Depending on where you live and subject to applicable exceptions, you may have the right to:
- Request access to personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of certain information.
- Request information about how we collect, use, or disclose information.
- Receive certain information in a portable format.
- Opt out of certain sales, sharing, targeted advertising, or profiling.
- Withdraw consent where processing is based on consent.
- Appeal the denial of a privacy request.
- Exercise your rights without unlawful discrimination.
To submit a request, email [PRIVACY EMAIL] with the subject line “Privacy Request.” Describe the request and the email address associated with your account or order.
We may need to verify your identity before completing a request. An authorized agent may submit a request where permitted by law, but we may require proof of authorization.
9. California Privacy Notice
Where the California Consumer Privacy Act applies, eligible California residents may have rights to know, access, delete, and correct personal information and to opt out of the sale or sharing of personal information. They may also have the right to limit certain uses of sensitive personal information and receive equal service when exercising privacy rights.
The categories described in Section 1 explain the personal information we may collect. Sections 2 and 4 explain why we use it and the categories of recipients to which it may be disclosed.
To exercise an applicable California privacy right, contact [PRIVACY EMAIL] or use [PRIVACY REQUEST LINK].
10. Children’s Privacy
Our website and products are not directed to children. You must be at least 18 years old, or the age of legal majority where you live, to use the website or place an order.
We do not knowingly collect personal information from children under 13. If you believe a child has submitted information to us, contact [PRIVACY EMAIL].
11. Third-Party Websites
Our website may contain links to third-party websites. We do not control and are not responsible for their privacy, security, or content. Review the policies of third-party websites before providing personal information.
12. International Visitors
Our website and business operations may be based in the United States. If you access the website from another country, your information may be transferred to and processed in countries with different data-protection laws.
International customers are responsible for determining whether access to our website and purchase of our products are permitted in their jurisdiction.
13. Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with a revised “Last Updated” date. Material changes may also be communicated through the website or by email where required.
14. Contact Us
For privacy questions or requests, contact:
TrueLine Biotech
Email: [PRIVACY EMAIL]
Business address: [BUSINESS ADDRESS]
